Podcast: Acquired
4 recommendations for seeing what no one else looks at.
This August I'm starting a series: four recommendations for seeing what no one else looks at. Today, the anti-podcast.
Acquired runs four hours per episode, and they release three or four a year. No quick format, no soundbites. Two people who spend months preparing the full story of a company and unpack it all the way to the end.
Why it's worth it: because real growth doesn't fit in a tweet. The decisions that made Ferrari, Ikea or Coca-Cola great only make sense when you see the whole context, the years in the wilderness, the bets that looked absurd. Acquired forces you to think long-term in a world that rewards the short.
Summer is the moment. Four hours isn't a problem when you have time.
Let me know if it hooks you.
© Oriol López Villena 2026