What if I told you it is your choice if you’re not getting the desired results?

I won’t tell this to you because it is a classic statement meant to convince you you’re harmed and need someone’s help, such as mine.

But there’s something about this statement that it’s true, and you don’t need an outsider to fix it: you have a choice. You can choose whether it is growing your business, dropping it, or all the alternatives in between. And, the best part (or worst, I’m not sure) is that whether you take action or not, you’re choosing.

Imagine you’re in a boat in the middle of the ocean. We indeed agree that if you want to survive, you’ll need a direction and an engine, am I right?

Direction, in business, is about having a clear purpose, goals and priorities, while the engine works with a business model, the right people, and systems in place.

So you choose, and you have four possibilities:

• First, if you choose a direction without an engine, you’ll stagnate, making you feel frustrated and paralyzed.
• Second, if you choose to use your engine without a direction, you’ll get lost, which will make you have less energy because you make lots of pointless efforts.
• Third, if you have direction and an engine, you’ll surely be “en route”, improving your performance and lifestyle.
• And finally, the fourth possibility is you have neither, which will mean you’re not in the game.

In summary, you can choose to utilize the engine or not, and you can choose to have a direction. As I said, it is your business and your choice.

© Oriol López 2023

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