Speed, control and execution

What's tennis all about?

That's the question my coach asked me when we started working together. A simple question, without a complicated answer.

I learned from him to make simple questions with demanding answers to my primary tool.

Besides, this question was meant to speak about me, not him, since it was me who has a specific goal with tennis. Enjoy and win the game.

So, if you asked me what can I do for you I will probably respond "I don't know yet". I don't know anything about you and your business, so it will be adventurous for me to write a massive list of things I can do and have worked in several companies during my more than two decades of experience.

That's why I prefer you to answer me: what's your business all about right now?

In business, like in tennis, I've identified three factors that influence your game: speed, control and direction.

• Speed is about how fast your business generates revenues and profits, but also about how efficient is your production and delivery process or how proactive is your business in adapting to new circumstances. That's why, if you want speed, you need to define growth strategies that work to improve your results (tangible and intangible) among with the results your clients, team and shareholders receive from the company. 
• Control is a key observation factor. As well as in tennis, a hard shoot without control works only to make noise, but lose a point. That's why identifying and analyzing your financial and non-financial information is so crucial, not only to know what has happened, is happening and will happen to your business, but also to decide which are our priorities to improve your performance.
• Execution, however, is what rules our decisions, strategic and tactic. In a company, the management team lead and implement strategy, so execution means transform the business in a well-oiled decision-making machine, moved through clear priorities and a proactive team towards growth.

All three factors search the same in business as in tennis: Enjoy and win the game.

If you want to know what can I do for you, lets:

1. Schedule a 30-minute strategic call.
2. Determine your strategic and improvement priorities.
3. Summarize a next steps plan to generate results.

It's that simple.

© Oriol López 2020

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