The Fellowship Of The Business Ring
Creating communities is more than having a newsletter or social networks: it is a space of common interests.
When Pippin, in Lord of the Rings, is in Minas Tirith, one of the soldiers, Beregond, puts himself at his service to guide him around the city and show him how it works internally. In addition, Bèregond also hopes to learn about a race, the hobbits, that are unknown to him.
In fact, Lord of the Rings is an example of how communities work, in the plural, because there are many of them: in this case, there is the one of the ring, but then new ones are created around various characters and interests. These are actual communities, spaces for mutual learning, where all parties share ideas, experiences, and stories that help them achieve their goals, whether it's winning a war against Sauron or improving as entrepreneurs.
With some of my clients, we've recently been creating proactive communities with employees, customers, suppliers and collaborators, so that they all benefit in a number of ways.
Communities are the future, and that's why, even in a simple way, we need to get involved. From bringing together two customers who have specific values in common, to bringing suppliers together to help them understand and adapt to the new products and demands we will have in the future, through a private newsletter for your customers, they are all ways of creating proactive communities, which add more and more value to the environment and to ourselves.
So ask yourself, what are you doing to create communities around your company?
© Oriol López 2023